(release date September 1, 2010)
This offer is now closed.
Below are excerpts from the Introduction of Joel’s new book:
Every day I make thousands of beings happy. What a distinct privilege. Few people and few vocations present such an ecstatic opportunity. I love moving chickens and cows and pigs because I know how happy it makes them.
One of my favorite chores is moving chicken shelters, both broilers and the eggmobiles. The unbridled delight these animals express through their demeanor and antics when offered a fresh salad bar is both obvious and palpable. You can feel the happiness in the flock.
* * * *
Amazingly, the farms that dump on chemicals, dope their animals, confine their animals in factory farms without fresh air, sunshine, and salad bar are now considered normal and I’m the lunatic. As the industrial food system grows, I realize more and more how different my paradigm is, on many levels. We are not simply a preference apart. We are not just different nuances of the same thing. We are on different planets. In fact, we are on a collision course. We are at war.
I believe some things are right and some things are wrong. I think some ideas are right and some are wrong. I think a dark side does exist. And I don’t want to be a part of it. I can’t imagine working for outfits trying to extract the porcine stress gene so we can disrespect pigs even more but at least they won’t be stressed about it.
I can’t imagine working for Monsanto, a company that sues farmers for patent infringement when Monsanto’s genetically engineered pollen wafts over and impregnates the neighbor farmer’s crop. That’s not about preferences. That’s evil.
But rather than being downtrodden and depressed, I’d rather enjoy encouraging, developing, and living in a more righteous system. What I’ve learned is that what Monsanto and company (which includes the United States Department of Agriculture, the Food Safety and Inspection Service, the Food and Drug administration, other globalists and most politicians) considers lunacy is actually sheer ecstasy. To watch our animals exuberantly dance into their salad bar rather than slink back sullenly against cellmates in a fecal factory concentration camp farm. To enjoy customers and visitors interacting with the farm, building relationships and memories that will carry integrity to the dinner plate. That sure beats NO TRESPASSING signs and BIOSECURITY warnings. It sure beats having to don a hazardous material suit and walk through sheep dip just to visit the the animals.